To sell CMS-regulated products, you need to complete an annual AHIP certification or equivalent. AHIP takes an average of 8 to 12 hours to complete, and you can complete it online at your own pace. The recommendation is to complete the certification within two weeks or less for the best success. There is an exam at the end, which you need to pass with 90% accuracy. You have three attempts to pass.
All carrier lines are also required to have their own annual product certification. On average, it takes 2 to 3 hours to complete the certification for each carrier. Some are longer, and some may be shorter, depending on the year and the carrier.