Where to Begin: Content Marketing Ideas for Agents & Advisors
Disclaimer: Since Medicaid rules and insurance regulations are updated regularly, past blog posts may not present the most accurate or relevant data. Please contact our office for up-to-date information, strategies, and guidance.
It’s no secret that digital marketing is essential for any business to succeed. But as an insurance agent or financial advisor, you might be wondering where you should begin. Once you have a website and a social media presence, the next logical step is to start creating content for your website that you can share on your social channels and begin showing up in search results. Here are a few ideas to help you get started.
Types of Content
When it comes to content marketing, you have multiple options to choose from. And the best part is you can pick the type(s) of content that matches your skills and allow you to share information in the way that works best for you. The two forms of content that we recommend first are blogs and videos, which we’ll explore in greater detail below. Other types of content may include article shares, white papers, podcasts, and more.
Blogs
Blogs are written posts that are designed to educate new and potential clients about topics relating to the financial industry and your business. The key is to answer a question or provide a specific piece of information that your clients and prospects might be seeking. Here are a few keyword examples:
- How to Qualify for Long-Term Care Insurance
- What Type of Annuity/Trust is Right for Me?
- What Does Car Insurance Cover?
- How to Get a Quick Insurance Quote
Location-Specific Posts
In addition to general keywords that might reach a wider audience, you’ll also want to include your location and the areas you serve in certain keywords. For example, a title like Quick Life Insurance Quote in Albuquerque, NM is more likely to reach the search results of potential customers in that specific area.
Call to Action
Within each blog post and especially at the end, be sure to include some sort of call to action for the reader. Whether you want them to give you a call or visit a different page on your website, you’ll want to make sure you point them in a specific direction, so they know what to do next.
Videos
Like blogs, you can use videos to answer a particular question or provide certain information that your clients and prospects may be looking for. In this case, instead of writing it out, you film yourself talking about it. The best part is you can use your phone or webcam to record the video. You don’t need any fancy equipment or editing software to educate and inform your audience.
Post on Social Media
Videos are especially great for posting on social media. Most platforms place a higher value on video content as opposed to only text, so your videos are more likely to show up on your followers’ feeds. Plus, like other types of content, you can promote videos on social media and boost your video posts to reach even more potential customers.
Read more: Should I Be Posting Videos on Social Media?
More Content Marketing Ideas
If you’d like to learn more tips about creating content and dig into more digital marketing strategies for your business, download our latest white paper, An Agent’s Guide to Digital Marketing, by logging in to your Agent Access account.